I was hired as a freelance day of producer for a Spotify and Morgan Wallen hometown activation to promote Morgan Wallen's newest album, "One Thing At A Time". I coordinated with location personnel, fabrication, event vendors, and Wallen's team to put on an exciting, smooth, and memorable concert event.

The big idea: RC meets F1. As the lead producer for the this Duracell activation event, I was tasked with location scouting, fabrication communication, talent coordination, event marketing, and crowd control. My team and I created a 1/10 replica of the Circuit of the Americas race track in Austin, TX and hosted an RC race with Duracell and Williams Racing in the parking lot of The Home Depot in Northern Austin. Our race track had 1/10 replicas of recognizable COTA monuments, RC influencers racing against fans and even Alex Albion, Williams Racing F1 driver, racing custom made Duracell x Williams Racing RC cars.

I was the lead producer for this Starbucks Nespresso campaign through my current agency. This campaign involved a six-day shoot with a food stylist, multiple talents, and clients on set. We were tasked with capturing beautiful and captivating social and digital content by using the consumer's love and comfort in Starbucks and the dependability of a quality brew by Nespresso.